Posts Tagged RIM
It’s Day 2 of the Mobile World Congress in Barcelona, and what a great start to the show. We have announced that Flash Player 10.1 is installed now on over 20 million devices, and AIR is available on 84 million. Those numbers are incredible, and well above expectations for the first six months after launch. In 2011 I predict that we’ll be looking at huge adoption curve throughout 2011 and I’ll be sure to update you as we grow the install base.
Most importantly, you have all been very busy it seems, with thousands of applications shipping across these devices and more to come.
The Blackberry Playbook is really becoming a hit with developers, everyone at the Blackberry events here is building something. We’re hearing great things from the community here, and this coming Friday we’ll have our yearly “AdobeDays” event at the Barcelona office. Let’s hope I make it until then!
Everyone on the stand has been hugely impressed with the device capabilities, and we’ve spent a lot of our time speaking with Java and Blackberry developers that are planning to create their first applications in Flash for the Playbook.
We saw the launch of the aptly named “Samsung Galaxy Tab 10.1″, and the Galaxy S II – which has really stolen the show in terms of design. Here is Adobe’s David Whadhwani, SVP/GM Creative Interactive Solutions BU on stage at the Samsung launch and talking about the successful relationship that we’ve had with Samsung for years now.
David also take the opportunity to remind the audience about AIR 2.5 for TV, and Samsung’s commitment to delivering support for your applications across their latest ranges – and that includes BlueRay Players. Samsung are almost the definition of why we created the Open Screen Project, we’ll obviously be talking a lot more about these devices later this year.
Working with our Open Screen Project partners RIM, I have some special passes worth €599 for the upcoming 2010 Mobile World Congress on February 15-18.
These passes will give you access to the exhibit as well as the new App Planet, where you can learn all about developing for various platforms including Blackberry and of course Flash.
I’m looking in particular for advanced developers, and business owners that are keen to develop for Blackberry devices in the coming year. The lucky winners will merely have to cover your basic travel costs.
Leave a comment below and I’ll get back to you.
[UPDATE: The deadline has now passed]
Today our Open Screen Project partner RIM kicked off their annual Blackberry Developer Conference in San Francisco. This year we’re seeing a central theme from the conference and that’s Blackberry as a web platform, and announced more details around the support that you can expect for the Blackberry platform within the upcoming tools in Creative Suite 5.
This year Adobe’s CEO Shantanu Narayen was there to talk about our upcoming support in Creative Suite 5 for the Blackberry platform. This builds on the vision for our joint collaboration in the Open Screen Project and the work we’re doing to get Flash Player 10.1 running in the Blackberry browser.
Today RIM & Adobe also announced that we’ll be optimizing Adobe AIR and the Flex Mobile Framework for the Blackberry platform , making RIM the first OEM to announce support for Adobe AIR and Flex Mobile.
From developers the most obvious integration point will be in Adobe Device Central CS5, which enables the easy development and testing of content for Dreamweaver, Illustrator, Photoshop, After Effects and Fireworks CS5. These new tools aim to enable the production of content for use in Blackberry’s Java Plug-in for Eclipse, BlackBerryWidgets, and the BlackBerry Theme Studio tools. In fact the new Theme Studio supports Flash and Photoshop files through its handy import mechanism, so you can easily create themes alongside SVG support in Illustrator.
Additionally, for consumers we’re also going to enable use of our Photoshop Elements and Photoshop.com products for sharing and editing videos and photos taken on Blackberry phones.
(The BlackBerry Bold runs a 624Mhz Marvell CPU)
So let’s have a look at Blackberry in more detail to give us an idea of where the opportunities are. Recently we’ve seen the launch of Blackberry App World back in April, the addition of a new Widgets SDK, the Blackberry Theme Studio tools and of course the continued work on their Java platform for applications. These strides toward a more open web platform have enabled users to access rich Internet content like never before, and as you’ll see below; they love content.
From an addressable market view, Blackberry devices are sold in vast numbers in the US market. So let’s look at some key stats from Comscore on their behavior there, I think you’ll be pleasantly surprised:
- 14.2m devices
- 50/50 male and female audience
- 25-34 age range
- 43% earn over $100k
- 64.7% of RIM users are browsing the Web
- More than half a million are using dating services
- 15% are interested in Tech news
- 20% are accessing Maps (they travel more than most users)
- 14% are downloading games (triple the norm!), with card, casino and arcade prevalence
- 20% have changed their theme or wallpapers, 3x higher than normal
- 1/4 are using online media storage / facebook etc
So on average a Blackberry user earns, spends, travels and browses the Internet about 3x more than users of other platforms. This makes them a high value target in your development of applications and services, and important customers for niche and business oriented content. With the Blackberry App World growing steadily (200,000 developers) in partnership with Verizon I can see a clear opportunity there with their joint customers, and one really nice feature is the $2.99 minimum price for a paid application!
You can watch the Keynote recording here, and yes it’s done with Silverlight for some reason
Why not drop on over to www.adobe.com/go/blackberry to learn more and see some videos previewing the upcoming tooling integration announced today.
Creating Graphics Optimized for BlackBerry in Adobe Creative Suite
Further to the announcement of the alliance between Research In Motion and Adobe, this video illustrates the creation of graphical assets optimized for BlackBerry smartphones using Adobe Creative Suite. (6:17)
Building BlackBerry Widgets Using Adobe Dreamweaver
Further to the announcement of the alliance between Research In Motion and Adobe, this video illustrates the creation of a BlackBerry Widget using Adobe Dreamweaver, the industry-leading web content authoring tool. (2:38)
At Adobe MAX 2009 RIM has become the 19th of the top 20 OEMs to begin work on integrating the Flash Player on their mobile platform. This is a landmark collaboration announcement in our drive to bring the full Internet to mobile phones and devices.
Over the past few years we have seen RIM devices expand out of the business user category to become a consumer platform. Many of my friends now use the Curve for Facebook, messaging and surfing the web and they really love their phones.
That’s my guage on success:
- Do my friends own them?
- Does my mum know what a Blackberry is?
For developers the Blackberry platform currently provides a Java API and framework for easy application development. There’s no arguing that the Java runtime has enabled some great applications, and as the App World expands we’ve seen some nice content start to come in.
Our OEM engagements seem much more rounded with RIM joining, a more complete story if you will.