For example Flash Platform for the Digital Home is how we refer to the optimized Flash Player that runs on set-top boxes.  Under the hood it’s Flash Lite 3.1, but that’s a Flash Player optimized for TVs, get it?  You’ll notice that in the coming months I’ll be referring to Flash Lite as Flash Player across the board, and you should too.

To be clear though Flash Lite is still the name of the product.

So today we announced that one of our key products Flex Builder will be renamed Flash Builder in the next release.  It makes a lot of sense when you consider Flash Catalyst is on the way and we need a way to tie them together, they both rely on the same open source Flex SDK.

In terms of workflow you could create your assets in Photoshop, use Flash Catalyst to turn these assets into a interactive experience.  Then in Flash Builder you tie up the underlying functionality and hook up the data services etc.

Flex doesn’t disappear as a brand, you still call yourself a Flex Developer because you’re using the open source Flex SDK.  The only difference is that you do your development in Flash Builder.

So that’s all clear then, but Serge has a nice post on this.