Posts Tagged Flash Player 10.1

Adobe @ Mobile World Congress 2010: Free Tickets ;-)

“Any Device” , that’s our tag line for this years Mobile World Congress in Barcelona.  Given the huge investments with our Open Screen Project partners in 2009/2010, you can imagine that this will be our most important event in the mobile calendar.

The Mobile World Congress is a chance for OEMs, Chipset Vendors, Carriers, Content Providers and Developers to meet up and decide the future of our ecosystem.  For the past two years that I’ve attended we have gone from 400million devices with Flash, to over 1.2Billion, and this year will see a massive step change in our strategy with the launch of Flash Player 10.1.

Adobe CEO Shantanu Narayan will be on site to talk with our industry partners, and to discuss key challenges in the mobile and devices ecosystem, and in particular, how we’re working to solve these issues with our Open Screen Project partnerships.

We’ll be showing Flash Player 10.1 experiences optimized for various devices platforms like Android, Palm and Windows Mobile.  Our booth will be packed with demos of multi-screen contextual experiences, including Flash applications running on the iPhone, games running across platforms, the Digital Home and we’ll be showing off Device Central CS5 too.

With this being such a big event for us, we thought it would be nice for Flash developers to share this experience with us.  So if you want to come along on us, and see the whole event for free then send us an email with your name, company, email address.

mwcstaff@adobe.com

For more information and updates then check out our micro-site for the event.

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Palm Pre – Progress Update

The last time we had a Palm update we saw the Flash Player running in multiple cards (application instances) on Web OS.  We had made great progress with the pause and resume functionality, to fit in with the unique nature of WebOs multi-tasking capabilities.

At CES 2010 Palm talked publicly about the availability of the Flash Player 10.1 for their devices.  The intention is to ship it as part of an OS update, and also in their App Store so that users can install the player as required (if they already have the OS update for example).  So you can start to see the promise of the Open Screen Project taking shape, Flash Player 10.1 updates over-the-air for all Palm users.  Additionally Palm indicated that they are going to ship “soon”.

At MAX we still had some work to do with Palm to tidy up certain features, hardware acceleration for video and providing a full screen experience for games and video playback.

In this update video Adrian shows the progress made in the last few months around gaming site optimization.

Enjoy!

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Flash Player 10.1 on Motorola Droid and Motorola Backflip

The latest in our series of Flash Player 10.1 video demos comes hot on the heels of Motorola’s announcement of the Backflip, Droid and it’s Milestone variant.

You will remember that at MAX 2009 we showed a disguised Android device, previously unannounced, running Flash Player 10.1. That was in fact the Droid, and with our continued partnership with Motorola and Google it’s great to see Flash Player 10.1 start to filter through the platform. From a developer perspective, this is a good indicator that we’re now able to bring Flash to devices by platform; in this case Android 2.x.

In his video demo, Adrian shows the New York Times website which is now able to detect these Android devices and provide a more complete web experience including video, images and animations which until now have only been suited to the desktop.

Most news and entertainment sites today are using Flash to playback their video content, engaging with their audiences using rich media throughout their sites.

The award winning BBC News site is also shown in this video, and interestingly shows some nice device detection from the BBC whereby highly optimized video is sent across the web as they detect lower bandwidths using the Flash Media Server.

As with our other videos, these are teasers to give you some idea of the wide scope of devices including WebOS, Android, Windows Mobile, Symbian and Linux that will be able to run Flash Player 10.1 later this year.

Enjoy..

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Adobe and RIM to simplify the delivery of rich content and applications

Today our Open Screen Project partner RIM kicked off their annual Blackberry Developer Conference in San Francisco.  This year we’re seeing a central theme from the conference and that’s Blackberry as a web platform, and announced more details around the support that you can expect for the Blackberry platform within the upcoming tools in Creative Suite 5.

This year Adobe’s CEO Shantanu Narayen was there to talk about our upcoming support in Creative Suite 5 for the Blackberry platform. This builds on the vision for our joint collaboration in the Open Screen Project and the work we’re doing to get Flash Player 10.1 running in the Blackberry browser.

Today RIM & Adobe also announced that we’ll be optimizing Adobe AIR and the Flex Mobile Framework for the Blackberry platform , making RIM the first OEM to announce support for Adobe AIR and Flex Mobile.

From developers the most obvious integration point will be in Adobe Device Central CS5, which enables the easy development and testing of content for Dreamweaver, Illustrator, Photoshop, After Effects and Fireworks CS5.  These new tools aim to enable the production of content for use in Blackberry’s Java Plug-in for Eclipse, BlackBerryWidgets, and the BlackBerry Theme Studio tools.  In fact the new Theme Studio supports Flash and Photoshop files through its handy import mechanism, so you can easily create themes alongside SVG support in Illustrator.

Additionally, for consumers we’re also going to enable use of our Photoshop Elements and Photoshop.com products for sharing and editing videos and photos taken on Blackberry phones.

(The BlackBerry Bold runs a 624Mhz Marvell CPU)

So let’s have a look at Blackberry in more detail to give us an idea of where the opportunities are.  Recently we’ve seen the launch of Blackberry App World back in April, the addition of a new Widgets SDK, the Blackberry Theme Studio tools and of course the continued work on their Java platform for applications.  These strides toward a more open web platform have enabled users to access rich Internet content like never before, and as you’ll see below; they love content.

From an addressable market view, Blackberry devices are sold in vast numbers in the US market.  So let’s look at some key stats from Comscore on their behavior there,  I think you’ll be pleasantly surprised:

  • 14.2m devices
  • 50/50 male and female audience
  • 25-34 age range
  • 43% earn over $100k
  • 64.7% of RIM users are browsing the Web
  • More than half a million are using dating services
  • 15% are interested in Tech news
  • 20% are accessing Maps (they travel more than most users)
  • 14% are downloading games (triple the norm!), with card, casino and arcade prevalence
  • 20% have changed their theme or wallpapers, 3x higher than normal
  • 1/4 are using online media storage / facebook etc

So on average a Blackberry user earns, spends, travels and browses the Internet about 3x more than users of other platforms.  This makes them a high value target in your development of applications and services, and important customers for niche and business oriented content.  With the Blackberry App World growing steadily (200,000 developers) in partnership with Verizon I can see a clear opportunity there with their joint customers, and one really nice feature is the $2.99 minimum price for a paid application!

You can watch the Keynote recording here, and yes it’s done with Silverlight for some reason :-)

Why not drop on over to www.adobe.com/go/blackberry to learn more and see some videos previewing the upcoming tooling integration announced today.

Creating Graphics Optimized for BlackBerry in Adobe Creative Suite

Watch Data Integration with ColdFusion 9 and ORM

Further to the announcement of the alliance between Research In Motion and Adobe, this video illustrates the creation of graphical assets optimized for BlackBerry smartphones using Adobe Creative Suite. (6:17)

Launch video

Building BlackBerry Widgets Using Adobe Dreamweaver

Watch ColdFusion 9 Exposed as Flex Services

Further to the announcement of the alliance between Research In Motion and Adobe, this video illustrates the creation of a BlackBerry Widget using Adobe Dreamweaver, the industry-leading web content authoring tool. (2:38)

Launch video

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Flash content on the iPhone OS

So you heard it right, we have brought the Flash Platform to the iPhone OS for applications.  In fact some of the applications are already on the Apple AppStore for you to download

We thought it was fun to put them up in secret and working with a very very small set of developers, and our engineering teams I think we’ve really proven that Flash can run effectively on the iPhone without changes.

The applications are:

  • Just Letters
  • Finger Paint
  • Red Hood
  • Chroma Circuit
  • FickleBlox
  • That Roach Game
  • Trading Stuff
  • South Park Avatar Creator

Enabling the Flash Platform to run on the iPhone has been a really tough task, and one that results in some limitations.  Though you have told us that this is a top priority for your mobile projects, and so we’ve worked for over a year to build this solution.

For developers the new tooling will be made available with the Flash Professional tool, which will also be in pre-release later this year. So today you can begin your work on mobile devices targeting Flash Player 10, or Adobe AIR 2.0 Apis in time.

One caveat of this Ahead of Time compilation method is that we can only use AS3 code.  AOT compilation means that we have no interpreter on the device, as per Apple’s restriction.  Without the interpreter you won’t be able to load SWFs unless they were packaged with your application, boo Apple :-)

This new tool set and a subset of apis from Adobe AIR will have all manner of features enabled, along with the hardware acceleration, battery, memory and rendering performance increases that we have worked on in Flash Player 10.1.

Some typical iPhone features that are not supported are:
• Photo selection from file system
• Contact selection from the address book
• Camera
• Cut/copy/paste
• Accessory support
• In app purchase support
• Peer to peer
• Maps
• iPod library access
• Compass
• Push notifications
• Audio recording
• Video recording
• Parental controls

Of course because of the huge amount of work involved, and lack of public API access from Apple we have to drop a few Flash features too.

• Embedded HTML content
• RTMPE (this was our call)
• H.264 Video (you can use URLRequest)
• Dynamically loading SWFs (containing AS3 code)
• PixelBender

So what about Flex?  Well here at Adobe MAX we’ll have a session specifically around Adobe Flex Mobile Framework, codename “Slider”.  We expect that in time we’ll enable this version of the framework to run effectively on the iPhone.  You’ll be using the same tools, Apis and core framework elements.

Although there would be nothing technically stopping you from using Flex, you would suffer huge performance penalties, and have to re-write the components for mobile and device interactions.

Go and get started then today!

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