Posts Tagged Flash Platform
Announcing Flash Builder 4
Posted by Mark Doherty in , Flash Lite, Industry News on May 16, 2009
During the past year we’ve been focussing on branding around the Flash Platform’s tools and runtimes.
For example Flash Platform for the Digital Home is how we refer to the optimized Flash Player that runs on set-top boxes. Under the hood it’s Flash Lite 3.1, but that’s a Flash Player optimized for TVs, get it? You’ll notice that in the coming months I’ll be referring to Flash Lite as Flash Player across the board, and you should too.
To be clear though Flash Lite is still the name of the product.
So today we announced that one of our key products Flex Builder will be renamed Flash Builder in the next release. It makes a lot of sense when you consider Flash Catalyst is on the way and we need a way to tie them together, they both rely on the same open source Flex SDK.
In terms of workflow you could create your assets in Photoshop, use Flash Catalyst to turn these assets into a interactive experience. Then in Flash Builder you tie up the underlying functionality and hook up the data services etc.
Flex doesn’t disappear as a brand, you still call yourself a Flex Developer because you’re using the open source Flex SDK. The only difference is that you do your development in Flash Builder.
So that’s all clear then, but Serge has a nice post on this.
Announcing: Adobe Flash Platform for the Digital Home
Posted by Mark Doherty in , Devices, Flash Lite, Industry News on April 20, 2009
Today we announced the Flash Platform for the Digital Home one of the most exciting products I think we’ve produced in the devices space. We’ve been working on this flat out for many many months, and finally all this hard work has resulted in an incredible new product.
It should be no surprise that the Digital Home player is built on Flash Lite 3.1 (same as the Distributable Player). Though of course the major challenge has been to create a player that can survive on a set-top box. Think about it, an average set-top box or TV sits in the home for about 5-7 years, these devices are rarely turned off and they are expected to consume little power. Although to be fair, many are very bad at saving power in the off state including my box.
I remember sitting in an engineering training session (a year ago) watching a Flash Lite game playing on a television. The team informed us that the challenge ahread was similar to plugging an HD TV into a mobile phone and attempting to go on youtube. Think about it, a 300mhz CPU playing 1080p H.264 video; it just shouldn’t be possible.. but with the magic of Flash Lite and very clever engineers, it is 
The results have been incredible and it’s pretty clear now that there’s a real opportunity to bring the web to your TV. As usual we haven’t done this alone, we’re working with partners across the industry including Broadcom, Intel, Comcast, Disney Interactive, Netflix, New York Times Company, NXP Semiconductors, Sigma Designs, STMicroelectronics, Atlantic Records. Of course there are others, but that would be telling 
But these days we’re all about “multi-screen” so let us consider that for a moment. Just think of all those users sitting in front of their TVs every night, and every single one of them fiddling with their mobile phone. You see, interactive TV may have been around for some time but this changes the market and opens up a huge opportunity.
To give you an idea of what has been considered here at Adobe, enjoy!
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