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Packager for iPhone


As many of you know, the new version of Flash Professional CS5 will ship with a toolchain called “Packager for iPhone“.  The tool is created to enable you to produce AIR applications that run on the iPhone, and within the terms that Apple laid out for v3 of their OS.

With the announcement of iPhone OS 4, it has become clear that Apple are changing these rules and are denying our joint customers the right to use their tools of choice like AIR, Unity, Ansca and OpenPlug technologies.  Of course this was a surprise, and a disappointment, to everyone and clearly we’re seeing a major revolt against these new terms.

<Personal Opinion>

I believe that we have witnessed a deliberate smear campaign against Flash to drive content providers towards improved web browsing support for iPhone OS devices.  A purely competitive measure driven to ensure that Apple devices can appear to compete with impending releases of Android that include Flash Player 10.1.

</Personal Opinion>

At least the terms can still change, but I remind Apple of this:

We’ve made the choice to ship the Packager for iPhone with Flash Professional CS5 because we believe that our joint customers can create great iPhone applications using it.

I hope you enjoy the new tool.

This entry was posted on April 12, 2010, 10:31 pm and is filed under Flash Player. You can follow any responses to this entry through RSS 2.0. Both comments and pings are currently closed.

  1. #1 by Pearl Chen on April 13, 2010 - 12:28 am

    Sock it to ‘em, Adobe!

    Regardless of whether or not iPhone packager apps will be allowed into the App Store, CS5 is looking great.

    Looking forward to when Flash Player 10.1 is on every OTHER mobile device.

  2. #2 by Peter Witham on April 13, 2010 - 3:40 am

    I think including the tool is the right thing to do. Who knows maybe Apple will come to their senses and start allowing customers to do what they want rather than be told, or Apple will just change it’s name to ‘The Kettle Black’ :)

  3. #3 by Norris on April 13, 2010 - 6:34 am

    Hi, Mark, It’s Nice to hear this you share such good tool! But where can I find this tool? I didn’t see any link. ^_^

  4. #4 by RB on April 13, 2010 - 9:16 pm

    “With the announcement of iPhone OS 4, it has become clear that Apple are changing these rules and are denying our joint customers the right to use their tools of choice like AIR, Unity, Ansca and OpenPlug technologies”

    Companies can still distribute custom built applications to the devices in the enterprise.

    For the private users apps I’d go with the argument of “preventing bad user experience” caused by suboptimal implementation of certain functionality.

    In the end all these ramblings seem to come down as “Kindergarten”.

    The one wants it his way and the other one won’t change his own way of doing things.

    Seems about time to get clear, up and together to find a solution as Pa and GrandPa have tought.

    It’s not about having to surrender or to give in, but rather about being smart enough to provide a good solution to the “joint customers”.

    Currently, we are not amused. :-(

    Stop it right there. Hold your argument. Go ahead, make a transition of Flash on the Mac away from Carbon towards Cocoa. Flash might even gain from having some dust blown off the one or the other line of code. (There’d be no argument for anyone to object against quality solutions on a different platform.)

    Code has always been a way to make things possible.
    Good Code improves the possibility even beyond the idea.
    But very good Code provides solutions no one ever dreamed of.

    Please :-)

  5. #5 by Chris Bluesky on April 14, 2010 - 2:56 pm

    We’ve been constant supporters of Adobe’s commitment towards deploying consistent content across a wide variety of screens and platforms. Adobe’s key role in the Open Screen Project for instance has brought many great innovations and really encouraged clients to embrace the Flash Platform as a truly capable system when it comes to cost effective, technically advanced, engaging content for multiple platforms.

    I understand the argument that using the native development tools may offer greater access to APIs and possibly better performance, but to see Flash constantly denigrated as a gateway to poor quality and performance is disingenuous to say the least. (I’m sure if we all really tried, the combined efforts of Flash Mobile developers could come up with an experience at least as well designed as satisfying as iFart!)

    Apple may feel they stand apart when it comes to the device market, but for clients wanting a great, rapidly deployable solution while cautiously watching their mobile budgets (i.e. pretty much everyone!) the iPhone is just one of the ‘must have’ target platforms. It will be a great shame if CS5 is not allowed to deliver it’s full potential on Apple’s devices the way I’m sure it will across so many other platforms.

  6. #6 by Mikhil Gorbat on April 25, 2010 - 1:37 pm

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