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Flash Player Marketing for the HTC Hero


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Today I was holding an analyst briefing here in London on our Digital Home Platform, and on the way to the office I spotted the advert above for the HTC Hero. The launch of the device will happen on the Orange network here first, but there’s an interesting addition in the marketing.

As you can see “with Adobe Flash Player for an enhanced online experience” represents basically the only feature other than the tariff. So in itself Flash support has become a marketable feature item, that’s great progress for the Flash Platform.

I believe this is the first time that we’ve seen this with mobile phone advertising, so keep your eyes out for more of this!

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This entry was posted on July 28, 2009, 2:48 pm and is filed under Android, Flash Player, Industry News. You can follow any responses to this entry through RSS 2.0. Both comments and pings are currently closed.

  • http://www.mobileperry.com Bill Perry

    Yep, saw a similar ad in a technology magazine in London a few weeks ago.

  • http://flashmobile.scottjanousek.com Scott Janousek

    Pretty cool to see it in a (print) ad. Quite different than being on a product box as a feature, or website in terms of device promotion. :)

  • http://www.flashmobileblog.com Mark Doherty

    ahh.. that shows how often I get out of the house then :-)