This week I’m in San Francisco where our Mobile business is run. I’m here with the core EMEA team to work on strategy for the coming year.

Importantly last week we announced that are Mobile and Device Business Unit (MDBU) will merge into the Platform Business Unit. I’m sure you can guess what that means in terms of technology, but suffice to say that we are changing strategy.

Historically at Macromedia Flash on Mobile Devices was seen as a complimentary strategy, an opportunity for Flash developers to reach into mobile. In the last two years it has become increasingly apparent the structure of how we build our products has to change. Building products for mobile after the desktop results in a poor developer experience, and a difficult task for developers moving between different platforms and runtimes.

As a developer focusing on Flash Lite or Flash Cast these changes are an indication of how much Adobe are orientated towards mobile. Bill and I are really excited about this, it really helps everyone at Adobe focus on Mobile and Devices as a core element of the products.
You can read the official press release here. If you have any questions feel free to drop me an email at mdoherty [at] adobe [dot] com.