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	<title>Comments on: Fantastic Sony Ericsson Flash Lite experience</title>
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	<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/</link>
	<description>Mark Doherty - Blog Archive</description>
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		<title>By: Jessie</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-48</link>
		<dc:creator>Jessie</dc:creator>
		<pubDate>Wed, 21 Nov 2007 17:04:45 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-48</guid>
		<description>&lt;strong&gt;Jessie...&lt;/strong&gt;

I found a great post with Sony product information on this site, check it out....</description>
		<content:encoded><![CDATA[<p><strong>Jessie&#8230;</strong></p>
<p>I found a great post with Sony product information on this site, check it out&#8230;.</p>
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		<title>By: Scott Janousek &#187; Blog Archive &#187; Flash Lite Themes on the Sony Ericsson s500i</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-39</link>
		<dc:creator>Scott Janousek &#187; Blog Archive &#187; Flash Lite Themes on the Sony Ericsson s500i</dc:creator>
		<pubDate>Mon, 12 Nov 2007 02:31:50 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-39</guid>
		<description>[...] a previous post by Mark (Adobe MaD), I do believe he said these were Flash Lite 2.x [...]</description>
		<content:encoded><![CDATA[<p>[...] a previous post by Mark (Adobe MaD), I do believe he said these were Flash Lite 2.x [...]</p>
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	</item>
	<item>
		<title>By: AVIarts blog &#187; Blog Archive &#187; Some new Flash Lite GSM phones in North America</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-33</link>
		<dc:creator>AVIarts blog &#187; Blog Archive &#187; Some new Flash Lite GSM phones in North America</dc:creator>
		<pubDate>Sat, 10 Nov 2007 21:13:34 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-33</guid>
		<description>[...] Bell has the new Sony Ericsson s500i, which according to Mark Doherty, has Flash theming [...]</description>
		<content:encoded><![CDATA[<p>[...] Bell has the new Sony Ericsson s500i, which according to Mark Doherty, has Flash theming [...]</p>
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	<item>
		<title>By: dc</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-12</link>
		<dc:creator>dc</dc:creator>
		<pubDate>Sun, 28 Oct 2007 20:31:11 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-12</guid>
		<description>its great to see another handset co taking FL seriously. Can adobe share any stats about how big a factor UI is in someone&#039;s purchase decision on a new phone? Carriers always say content is.

&lt;strong&gt;[Markd] - Do they?  I don&#039;t remember ever being sold a phone on the basis that I could get content, features yes, shiny case check, but never content..

Nokia, Sony Ericsson, Samsung, LG, Motorola and many many other OEMs use Flash Lite in their UI layers.  Many operators use Flash Lite to ensure a seamless and rich experience for their users and negotiate with OEMs to enable them.  Some OEMs feel that their experience is part of their brand and won&#039;t alter their devices heavily for an operator.  Brands also want to move into mobile and in our work with Verizon and Telenor we are enabling data services (&lt;a href=&quot;http://www.adobe.com/products/flashcast/&quot; rel=&quot;nofollow&quot;&gt;Flash Cast&lt;/a&gt;) to deliver incredible brand driven Flash experiences.  

These clues should give you some indication about a users purchase decision, you can have a shiny case but if the UI sucks then you won&#039;t be showing it off to your friends.  

Sony Ericsson have shown that UI and experience count by integrating Flash Lite in their device platform, enabling &lt;a href=&quot;http://en.wikipedia.org/wiki/Haptic&quot; rel=&quot;nofollow&quot;&gt;haptic feedback&lt;/a&gt; and visual OLED cues with Flash.  In the future they will enable user generated theming and this shows that personalization still counts too. 

EXPERIENCE REALLY MATTERS
&lt;/strong&gt;

</description>
		<content:encoded><![CDATA[<p>its great to see another handset co taking FL seriously. Can adobe share any stats about how big a factor UI is in someone&#8217;s purchase decision on a new phone? Carriers always say content is.</p>
<p><strong>[Markd] &#8211; Do they?  I don&#8217;t remember ever being sold a phone on the basis that I could get content, features yes, shiny case check, but never content..</p>
<p>Nokia, Sony Ericsson, Samsung, LG, Motorola and many many other OEMs use Flash Lite in their UI layers.  Many operators use Flash Lite to ensure a seamless and rich experience for their users and negotiate with OEMs to enable them.  Some OEMs feel that their experience is part of their brand and won&#8217;t alter their devices heavily for an operator.  Brands also want to move into mobile and in our work with Verizon and Telenor we are enabling data services (<a href="http://www.adobe.com/products/flashcast/" rel="nofollow">Flash Cast</a>) to deliver incredible brand driven Flash experiences.  </p>
<p>These clues should give you some indication about a users purchase decision, you can have a shiny case but if the UI sucks then you won&#8217;t be showing it off to your friends.  </p>
<p>Sony Ericsson have shown that UI and experience count by integrating Flash Lite in their device platform, enabling <a href="http://en.wikipedia.org/wiki/Haptic" rel="nofollow">haptic feedback</a> and visual OLED cues with Flash.  In the future they will enable user generated theming and this shows that personalization still counts too. </p>
<p>EXPERIENCE REALLY MATTERS<br />
</strong></p>
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		<title>By: sony ericsson s500i flash lite, leopard, After Effects &#124; Flex 2, Flash, Rich Internet Applications (RIA&#8217;s), and Post Production for Film and Video</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-11</link>
		<dc:creator>sony ericsson s500i flash lite, leopard, After Effects &#124; Flex 2, Flash, Rich Internet Applications (RIA&#8217;s), and Post Production for Film and Video</dc:creator>
		<pubDate>Sun, 28 Oct 2007 03:41:59 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-11</guid>
		<description>[...] OS was Flash Lite until I just happened to see Scott Janosek&#8217;s blog post on MXNA, about Mark Doherty&#8217;s post on the phone.  As far as I can tell, the UI is identical to the UI on my 790a, which as far as I know is NOT [...]</description>
		<content:encoded><![CDATA[<p>[...] OS was Flash Lite until I just happened to see Scott Janosek&#8217;s blog post on MXNA, about Mark Doherty&#8217;s post on the phone.  As far as I can tell, the UI is identical to the UI on my 790a, which as far as I know is NOT [...]</p>
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	<item>
		<title>By: Fuad Kamal</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-10</link>
		<dc:creator>Fuad Kamal</dc:creator>
		<pubDate>Sun, 28 Oct 2007 03:04:35 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-10</guid>
		<description>Hi I have this phone in the U.S., it&#039;s great! Didn&#039;t even realize it was Flash Lite until I saw Scott&#039;s blog post about your blog post!  The interface is identical to my 790a and the pre-installed games are Java apps...

How do we figure out what flash lite version it uses?  Would it be possible to update to Flash Lite 3 in the future?  hmm....

Fuad Kamal
Anaara Media LLC
blog.anaara.com

&lt;strong&gt;[Markd] - Hey Fuad, It uses FL2.0 and to answer your question, the answer is no.  Flash Lite needs to be ported to platforms in order to gain access to their networking, sound, video and now browser functionality.&lt;/strong&gt;</description>
		<content:encoded><![CDATA[<p>Hi I have this phone in the U.S., it&#8217;s great! Didn&#8217;t even realize it was Flash Lite until I saw Scott&#8217;s blog post about your blog post!  The interface is identical to my 790a and the pre-installed games are Java apps&#8230;</p>
<p>How do we figure out what flash lite version it uses?  Would it be possible to update to Flash Lite 3 in the future?  hmm&#8230;.</p>
<p>Fuad Kamal<br />
Anaara Media LLC<br />
blog.anaara.com</p>
<p><strong>[Markd] &#8211; Hey Fuad, It uses FL2.0 and to answer your question, the answer is no.  Flash Lite needs to be ported to platforms in order to gain access to their networking, sound, video and now browser functionality.</strong></p>
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	<item>
		<title>By: Scott Janousek</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-9</link>
		<dc:creator>Scott Janousek</dc:creator>
		<pubDate>Sat, 27 Oct 2007 23:24:12 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-9</guid>
		<description>Not that it matters, is the UI 1.1 or 2.x?

&lt;strong&gt;[Markd] - Its 2.0&lt;/strong&gt;</description>
		<content:encoded><![CDATA[<p>Not that it matters, is the UI 1.1 or 2.x?</p>
<p><strong>[Markd] &#8211; Its 2.0</strong></p>
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	<item>
		<title>By: BlocketPc &#124; Desarrollo Flash Lite sobre Symbian y Windows Mobile</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-6</link>
		<dc:creator>BlocketPc &#124; Desarrollo Flash Lite sobre Symbian y Windows Mobile</dc:creator>
		<pubDate>Wed, 24 Oct 2007 22:48:41 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-6</guid>
		<description>[...] vía Mark, [...]</description>
		<content:encoded><![CDATA[<p>[...] vía Mark, [...]</p>
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		<title>By: Marcos</title>
		<link>http://www.flashmobileblog.com/2007/10/19/fantastic-sony-ericsson-flash-lite-experience/comment-page-1/#comment-5</link>
		<dc:creator>Marcos</dc:creator>
		<pubDate>Wed, 24 Oct 2007 22:30:38 +0000</pubDate>
		<guid isPermaLink="false">http://flashmobileblog.com/?p=21#comment-5</guid>
		<description>Hi Mark!

I have found your blog! I&#039;ve introduced you to the Spanish Mobile Adobe User Group &lt;a href=&quot;http://www.blocketpc.com/2007/10/24/mark-doherty-adobes-developer-evangelist-emea/&quot; rel=&quot;nofollow&quot;&gt;here&lt;/a&gt; I&#039;m sure all the mobile and devices spanish developers will be happy to hear some info from you! I&#039;ll ask you about it!

See you tomorrow! :)</description>
		<content:encoded><![CDATA[<p>Hi Mark!</p>
<p>I have found your blog! I&#8217;ve introduced you to the Spanish Mobile Adobe User Group <a href="http://www.blocketpc.com/2007/10/24/mark-doherty-adobes-developer-evangelist-emea/" rel="nofollow">here</a> I&#8217;m sure all the mobile and devices spanish developers will be happy to hear some info from you! I&#8217;ll ask you about it!</p>
<p>See you tomorrow! <img src='http://www.flashmobileblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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